Social Media Classes

Social Media for Business
A hands-on training course

Special Discount Price: $99
(Regular: $140)

Course Description:  Social media is always changing and changing rapidly, yet it delivers powerful results for many businesses. This workshop will help you better understand which social media tools might be right – or wrong – for your industry, and specifically how to utilize them in a time efficient manner.

Part I 
Selecting the Correct Platforms

This section explores the important and difficult question of which social media channels work best for your particular business in terms of resource allociation and effectiveness.  It is not enough for a business to simply ‘get on facebook’; it is important to develop and implement a social media strategy.

Evaluation of social media platforms includes considering whether your target audience is other businesses (B2B) or consumers (B2C), or a combination of both.  Do you have a particular service area? Do you need to market locally or nationally or a combination of both?  What degree of repeat business is typical in your industry?

This section will also introduce Semrush, Similarweb, Alexa and other portals that you can use to discover the various and always growing group of social platforms available for businesses.

 

Part II
Utilizing Specific Platforms

Hands on work and instruction on the specific social media platforms most relevant to each participant, including:

  • Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, YouTube
  • Google/MyBusiness, AdWords, AdMob, Trends, Alerts, Analytics
  • Bing and Bing Ads, Yahoo, Flickr
  • Blogging with WordPress, Blogger, Tumblr
  • Meetup and Eventbrite
  • Profinder, Gigmasters, Gigsalad, Fiverr, UpWork, Thumbtack
  • Amazon Merchant Accounts, Amazon Services, Alexa, Etsy
  • SMS, MMS, Twilio, Whatsapp
  • Semrush, Similarweb, Moat, Archive, Wordstream, Hoovers

 

Part III
Time Saving Strategies

Social media can be extremely time consuming.  It is essential to adopt best practice strategies and simple tools to limit the time spent on social media.  These tools include dashboard services such as HootSuite and Buffer.

 

Available Classes: 

Philadelphia
March 28, 2019, 5:30pm, Philadelphia, Information or to Register

March 30, 2019, 9;00am, Philadelphia, Information or to Register

March 28, 2019, 1:00pm, Northeast Philadelphia, Information or to Register

Members can register for April Classes.


Allegheny County 
All March 2019 Classes in Allegheny County are currently sold out.

Members can register for April Classes.


Berks County
March 28, 2019, 5:30pm, Reading, Information or to Register

March 25, 2019, 5:30pm, Morgantown, Information or to Register

March 30, 2019, 9:00am, Morgantown, Information or to Register

Members can register for April Classes.


Bucks County 
Many Classes still available!

All Classes in Bucks County are presented with and through the Bucks County Business Association


Butler County 
All March 2019 Classes in Butler County are currently sold out.

Members can register for April Classes.


Centre County 
All March 2019 Classes in Centre County are currently sold out.

Members can register for April Classes.


Chester County
March 28, 2019, 5:30pm, West Chester, Information or to Register

March 30, 2019, 9:00am, Valley Township, Information or to Register

March 18, 2019, 9:00am, Downingtown, Information or to Register

March 25, 2019, 5:30pm, Exton, Information or to Register

Members can register for April Classes.


Cumberland County
March 19, 2019, 5:30pm, Mechanicsburg, Information or to Register

Members can register for April Classes.


Dauphin County 
All March 2019 Classes in Dauphin County are currently sold out.

Members can register for April Classes.


Delaware County
March 19, 2019, 5:30pm, Media, Information or to Register

March 28, 2019, 5:30pm, Glen Mills, Information or to Register

March 30, 2019, 9:00am, Glen Mills, Information or to Register

March 28, 2019, 5:30pm, Ardmore, Information or to Register

March 21, 2019, 9:00am, Ardmore, Information or to Register

Members can register for April Classes.


Erie County 
All March 2019 Classes in Erie County are currently sold out.

Members can register for April Classes.


Lakawanna County
March 26, 2019, 5:30pm, Scranton, Information or to Register

March 30, 2019, 9:00am, Scranton, Information or to Register

Members can register for April Classes.


Lancaster County
March 26, 2019, 5:30pm, Lancaster, Information or to Register

March 20, 2019, 5:30pm Mountville, Information or to Register

Members can register for April Classes.


Lehigh & Northampton Counties
March 30, 2019, 9:00am, Allentown, Information or to Register

March 18, 2019, 5:30pm, Easton, Information or to Register

Members can register for April Classes.


Luzerne County
March 28, 2019, 5:30pm, Wilkes-Barre, Information or to Register

March 19, 2019, 1:00pm, Wilkes-Barre, Information or to Register

Members can register for April Classes.


Montgomery County
March 28, 2019, 5:30pm, Plymouth Meeting, Information or to Register

March 30, 2019, 9:00am, Plymouth Meeting, Information or to Register

March 19, 2019, 1:00pm, King of Prussia, Information or to Register

Members can register for April Classes.


Washington County 
All March 2019 Classes in Washington County are currently sold out.

Members can register for April Classes.


Westmoreland County 
All March 2019 Classes in Westmoreland County are currently sold out.

Members can register for April Classes.


York County
March 27, 2019, 5:30pm, York, Information or to Register

March 30, 2019, 9:00am, York, Information or to Register

 

Members can register for April Classes.